EYMER BRAND Laboratories + Think Tank has continued our integrated marketing work for production gurus, Warren Impact Graphics, LLC.
Read MoreWarren Impact's new weblog.
Fenway Park's Roof-Top Farm
Each time I visit the ballpark, I am genuinely amazed by the ingenious "fan-centric" improvements that have occurred since my last visit. The most recent "Wow! Who came up with that idea?" moment involves Fenway Farms, a roof-top organic vegetable garden that provides more than 5,900 pounds of fruit and vegetables during each growing season.
Read More
Is shortening your Co.'s name damaging your BRAND?
Why is it that we feel the need to shorten word groupings to either initials, acronyms, or shortened nicknames?
Read More
Joe Rogan, Elon Musk, H.R. Robots & The Employment Sausage Grinder
In today's recruitment world and due to resume-weeding speed requirements, H.R. robots and their mechanized A.I. brains have become the career advancement gatekeepers.
Read More
17 years ago and the deafening silence that followed.
Today, I am going to place my flag decal in a prominent place where others can observe it. For my piece of mind, I am going to take a day off from all of the divisive and harmful bursts radiating from television, radio, the world wide web and social media.
Read More
Goatscaping at the Think Tank
This morning, The Goat Guys from the nearby town of Hanover arrived with a herd of seven hungry goats, a small A-frame shelter, a portable solar-powered electric fence and a bail of hay. Leashed and lead from their trailer to their newly fenced in grazing area, once they entered the gate, they immediately began to munch, munch, and munch!
Read More
Blue Cross Blue Shield MA, annual report 1992, EYMER BRAND Laboratories + Think Tank
3 Projects that Graphic Designers No Longer Have to Worry About.
Advances in computer technology, the Internet, the Cloud, and shrinking marketing budgets have driven these three dinosaurs off of the nearest cliff. As graphic designers, we now have websites, microsites, social media campaigns, web banner advertisements and a plethora of on-screen challenges to wet our creative appetites.
Read More
Notes from the air-conditioned comfort of the "Think Tank"
This morning, EYMER BRAND Laboratories + Think Tank received a nice write-up from the online magazine, BostonVoyager. The article provides a fairly detailed background describing how Selene (from New York City) and I (from a former oil boomtown located deep in western Pennsylvania) met and hatched our company.
Read More