There was a time, when it was possible to graduate from college, assume a position a marketing communications (graphic designer, copywriter, illustrator, typesetter) within a corporation, move up the corporate ladder–and receive a gold watch upon retirement.

Within my own professional career (dating back to1984), there have been 2 major "meteor strikes” within the creative/marketing profession. The initial blast took place in the mid to late 1980s, when the computer firmly established itself within workplace.

Those who failed to accept the new technology, floated out to sea on icebergs–with their little bags of corn, rub-down type and t-squares.

In the very early 1990s, the World Wide Web put down roots and quickly pulled the 'sheet' out from under the printing industry–taking with it the stubborn print-loyalists.

Who knows what lurks in the near future?

Chances are high, that another catastrophic event will cause yet another paradigm shifting shakeup.

How is one to prepare?

Is it possible to build a successful marketing communications career, that will span 40-50 years?

I would love to hear your thoughts and suggestions! – Doug.