Kasich's visual identity, nearly as sophisticated as the Cleveland Browns
Imagery: C-, Typography: D-, Overall appeal: F
You have to admit that during the Republican Debate circus, Governor Kasich leans more towards quiet ringmaster than an obnoxious clown. While Curly, Larry and Trump trade eye-pokes and adolescent insults, the fatherly Ohio governor stands patiently, awaiting an opportunity to insert a few wise sentences.
As if this is going to look good on the family TRUCKSTER.
This morning, I decided to pay a virtual visit to the online home of the Kasich campaign (johnkasick.com). I have to say, Governor K's visual identity falls at least 100 yards shorter than his state's abysmal NFL football team, the Cleveland Browns.
Makes me want to run out for some Cleveland Browns gear. ZZZZZZZZZZZ…
From a 'swag' standpoint, I thought that Trump's "Make America Great Again" golf hat had lowered campaign graphic design standards, but at least, the Trump team understands kerning (letter spacing).
Casual headwear design sent back at least 15 years.
As a visual communicator, I strongly support evolved design standards. Governor Kasich, should you make it all of the way to Pennsylvania Avenue, I would leap at the opportunity to fill the Secretary of Design position within your cabinet.
With a visual brand like this, it's an uncomfortably long ride to Washington DC. You better BUCKLE UP!
For the immediate future, I welcome the opportunity discuss how we might raise your campaign's visual brand standards. Please feel free to contact me by either phone or email. – Cheers, Doug.