Having the right crew is invaluable. We see it all the time with professional sports teams. Talent means nothing–without superb team chemistry.
Read MoreTWEETING BLACKBEARD: Ten Swashbuckling Business Tips from the World's Greatest Pirate
Nearly everyone has heard the tales of the merciless and bloodthirsty pirate Blackbeard. However, few know that this man, known for seemingly mindless attacks and killings, was actually a marketing genius who employed consistent brand strategy, persistent social networking, and relentless word-of-mouth advertising in his reign of terror over the 18th-century Caribbean.
Read MoreRemaining Human Despite The Robot Invasion
It's a fact that technology continues to edge closer and closer to territories traditionally dominated by humans. As professionals in marketing and design, we must adapt to these changes to stay relevant and competitive.
Read MoreThriving, Not Just Surviving: Mastering the Creative Career Hustle
Creativity in business is not about you. Clients are not paying for your self-expression. If this is your thought, you may want to look into the fine arts field. It's all about them, their customers, and their potential buyers. They want you to sell their services and products, relieve their pain, and help them make money.
Read MoreThe first victim of today's fast-paced creative businesses? Quality.
Extraordinary events that rocked the Creative Business forever.
1987: The Macintosh computer entered the creative studio
1991: The World Wide Web caught fire
Convincing Sporting Gear Shoppers to Shop Locally
This online advertisement was designed to halt the cleats shopper immediately, describe the two problems, and convince them to visit The Good Sport.
Read MoreMastering the Art of Self-Promotion with Style and Substance
So when some companies hand out t-shirts that quickly become car-washing rags, our goal has always been to promote ourselves with objects people want to wear outside the office.
Read MoreHow We Unlock Creativity and Boost Brand Visibility with Sticker Mule
In today's ever-evolving design and marketing world, it's crucial to demonstrate a brainstormed concept effectively. A quick marker sketch just doesn't cut it anymore. This is where Sticker Mule comes in. A few years ago, a fellow designer recommended Sticker Mule to me, and it has since become an invaluable asset to our design and marketing company, EYMER BRAND Laboratories + Think Tank.
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