Extraordinary events that rocked the Creative Business forever.

So, what's the real significance of these events?

Methodologies developed over hundreds of years are no longer relevant.
"New Rules" for conducting business are constantly being introduced.
"Handwork" has been transferred to technology that, despite being faster, is often untested.
The compression of production schedules leaves little time for thoughtful consideration.
Senior professionals must either adapt to this new mindset or leave the profession.
The consolidation of specifically designated roles has heaped more responsibility on the designer.
Technologists have often led creative end-product generation and ignited in-house power struggles between themselves and the creative team.

What are some of the causes?

Assertive hi-tech marketing has promised instant gratification to clients eager to shorten the creative process and save money.
This same messaging has convinced many businesses that they can bypass creative professionals in favor of DIY processes.
Marketing, sales, and collateral materials no longer have an extended shelf life. It is now possible to quickly churn out half-baked ideas, throw them against the wall, and see what sticks.

The first victim?

Quality.