Thomas Jefferson: founding father, planter, architect, writer, space traveler

One of the most rewarding aspects of my profession, is my constant exposure to people from all walks of life, with unique knowledge and interests. I learn something new every single day.

Richard Jurek, founder and curator: Jefferson Space Museum

Richard Jurek, who with David Meerman Scott, recently co-authored: “Marketing the Moon: The Selling of the Apollo Lunar Program”–the beautiful coffee table book concerning what has now become to be known as: 'The most successful marketing and public relations campaign in history.’

During the workday, Richard is a high-level corporate executive. In his spare time, he is a space enthusiast who collects artifacts from the space program–including space-flown, US, two dollar bills. Many of these bills, signed by astronauts and crew members, are available for viewing at Richard’s virtual gallery at the Jefferson Space Museum, www.jeffersonspacemuseum.com.

EYMER BRAND Laboratories + Think Tank, recently assisted Mr. Jurek, in the redesign and development of the online museum website/blog. 

Unlike a brick-and-mortar museum, where you are several inches away from the displays, the Jefferson Space Museum brings the artifacts to near lifelike proportion and clarity.

TIP OF THE DAY: For those parents of vacationing school students, this might be a good week to plan a quick visit!

And…
As Richard Jurek states: “Make sure you stop by the gift shop on your way out.” — Doug.

New Book: How The Moon Was Marketed And Sold.

Marketing and sales strategist, David Meerman Scott has a new book–on the launch pad and ready to lift off. 

The highly esteemed speaker and author, took a slight break from his straight business books, including: The New Rules of Marketing & PR, Real-Time Marketing & PR, and News Jacking. 

With co-author, Richard Jurek, the duo has created the soon to be released “coffee table book,” Marketing the Moon: The Selling of the Apollo Lunar Program, published by MIT Press.

David and Richard are both space enthusiasts and a collectors of historic space artifacts from the Apollo program. With their lifelong passion for space, as a major motivator, the pair delivers the story of our country’s race to the moon–and the most successful marketing and public relations campaign in history–that helped make it all happen.

To learn more about this hardbound museum piece, or to pre-order a copy, point your browser to: marketingthemoon.com, the book’s promotional website, created by EYMER BRAND Laboratories + Think Tank. – Doug.