The Internet has become the go-to resource for self-promotion, but many businesses have learned that this approach often drives potential leads away with the click of an unsubscribe button.
Brad Warren Jr., the owner of Warren Impact, a marketing & promotions solutions company, devised a unique approach to self-promotion by reconnecting face-to-face with former contacts.
Weekly, Brad sends wire-bound books illustrating past projects to five lost contacts with a request for a 15-minute reintroduction meeting.
Yes, the box containing the book, personalized letter, business card, and other small promotional pieces is labor intensive and pricy, but it is getting the job done.
By reaching out to past clients and asking for a face-to-face meeting, Brad has been able to reconnect with lost connections. This person-to-person approach has allowed him to build deeper relationships and better understand client needs. As a result, he's been able to close more sales and grow his business.
A typical response to his face-to-face presentation is, "I didn't know Warren Impact could do that!"
To learn more, visit: www.warren-impact.com