2007 introduced both the iPhone and the first edition of David Meerman Scott's book: "The New Rules of Marketing & PR"
In 2012, David first introduced the term: "Newsjacking"
Mention PowerPoint to a graphic designer and watch how quickly their eyes roll. Sure, traditional (too many bullets with pant-loads of text) presentation slides are not my favorite creative venue, but from time to time, an outside-the-box presentation comes along. These 3 slides are a portion of a SlideShare presentation that I put together for David Meerman Scott to help launch the 4th edition of his classic business book, The New Rules of Marketing + PR. To view the whole presentation, just click here.