Crisp COVID-19 signage with a friendly tone.

As we untangle the continually changing COVID-19 safety protocol rules, effectively reopening movie theaters remains a logistical nightmare.

EYMER BRAND Laboratories + Think Tank has once again partnered with Warren Impact Graphics, Inc. to create a series of interior and exterior signs that explain theater guidelines for moviegoers.

This exterior sign reminds patrons that they must wear a mask when entering the theater.

To be successful, we determined that all signage needed to be clear, concise, but with a friendly tone. After all, when you go to a movie to escape, the last thing you want is to be ordered around.

These interior signs remind theatergoers to wash hands, maintain social distancing (even while seated) and wear their masks.