My son Foster, then a high school junior at Thayer Academy, originally wrote a large portion of this ebook as a term paper, on the life of Edward Teach, commonly known as Blackbeard.
In reading about the life of Blackbeard, I was impressed with some of the techniques that this crafty pirate used in obtaining business, promoting business, and maintaining his unique way of conducting business.
Within a reasonably short time, Teach, became a legendary icon–within a very unconnected world.
This treasure trove of content started me thinking. What would happen if we took some of Blackbeard’s principles and applied them to the mundane business world of today? Instead of trying to nest within a crowd, what if we stood up, waved our sword and lit our beard on fire!
* How clever brand strategy, word-of-mouth advertising & social networking, brought a premature end to the world’s greatest pirate