Good Sport is a local sporting goods retailer located in Cohasset, Massachusetts. The store has been around since 1977.
Close your eyes and picture the first Saturday morning of youth soccer. This is when most parents wake and realize that their child's foot has grown two shoe sizes over the winter. You run to the car and head to Good Sport. You know that store owner, Austin Lyne, has a pair on hand, to make your player smile, and not stress your wallet.
Austin maintains a strong community of loyal customers. But in the world of online and big box retailers, the local retailer feels a squeeze. Several years ago, Good Sport cut their newspaper spending. Together, we have worked to increase exposure, through online marketing efforts–including Facebook and email. Results have been tremendous!