Here at EYMER DESIGN Laboratories + Think Tank, we make every attempt to keep our portfolio. Nothing beats a huge project where you can dive in with a full head of steam and dissect the smallest detail. Equally fun are the smaller projects that require little corporate hand-holding and are quickly catapulted out the door and onto Main Street.
Cohasset's Good Sport is a local sporting goods store that is making its independent way –fighting off the BIG BOX mega-sports stores.
Our job, as the company's communications firm, is to not only deliver a message that drives traffic into their brick and mortar business – we also make every effort to convey the easy-going, fun, and local attributes of the Good Sport brand.
Th email below, is a reminder to folks that they may want to stop by the Good Sport for a propane tank fill, as well as consider a personal batting helmet for their little baseball/softball superstars.
In this case, Professor Louse, encourages parents and players to use the community batting helmet. However, during the hot summer months, nothing encourages a lice infestation more than shared head gear. Sure, it is a sensitive and disgusting issue but if you have ever had to deal with ridding your family of the little critters – a baseball helmet is a small investment for piece of mind. – Doug.
"Chalk Talk" with Professor Louse