Extraordinary events that rocked the Creative Business forever.

1. 1987: The Macintosh computer entered the creative studio

2. 1991: The World Wide Web caught fire

So, what's the real significance of these events?

• Methodologies developed over hundreds of years are no longer relevant.

• "New Rules" for conducting business are constantly being introduced.

• "Handwork" has been transferred to technology that, despite being faster, is often untested.

• The compression of production schedules leaves little time for thoughtful consideration.

• Senior professionals must either adapt to this new mindset or leave the profession.

• The consolidation of specifically designated roles has heaped more responsibility on the designer.

• Technologists have often led creative end-product generation and ignited in-house power struggles between themselves and the creative team.

What are some of the causes?

• Assertive hi-tech marketing has promised instant gratification to clients eager to shorten the creative process and save money.

• This same messaging has convinced many businesses that they can bypass creative professionals in favor of DIY processes.

• Marketing, sales, and collateral materials no longer have an extended shelf life. It is now possible to quickly churn out half-baked ideas, throw them against the wall, and see what sticks.

The first victim?

Quality.