5. DISTINGUISH YOUR SHIP WITH A DISTINCTIVE CORPORATE IDENTITY 

Once the other ship was within range of the cannons, Blackbeard would haul down the mock flag and hoist the “Jolly Roger.” The “Jolly Roger” is the name for a pirate flag. It was commonly composed of a white skull and cross bones on a black flag and was used by the majority of pirates. However, in his honor, Blackbeard used a different form of the “Jolly Roger,” known as the Edward Teach flag. The flag depicted a skeleton with horns piercing hearts while toasting to the Devil. After raising the pirate flag Blackbeard would then demand a surrender. If the ship surrendered, they would grapple the side of it with ropes and hooks and then board and loot it. 

Take Away:

Today’s business world is ripe for innovation and creativity. Imagine the attention and recognition your business could attract if it dared to be unique rather than just fitting in! 

This is not the time to be timid. Stand up! Be noticed!