EYMER BRAND Laboratories + Think Tank

View Original

Passive Aggressive Pale Ale (P.A.P.A)

Place the two cans together and you see General Custer shaking hands with Sitting Bull.

And behind their backs?

My oldest son is in the midst of a cross-country road trip. During a recent stop outside of Bozeman, Montana, he picked up a six-pack of Passive Aggressive Pale Ale (P.A.P.A) from the Outlaw Brewing Company.

The graphics may be offensive to some but you have to respect the creativity. From a beer taster's perspective, PASSIVE refers to the beverage's easy drinkability. AGGRESSIVE describes the 6.7% alcohol content. 

Perhaps if the two sides had planned a beer summit rather than a massacre, things might be a bit different today.