SciCoh: Branding a Youth Sports Team
The original SciCoh logotype (2009)
For the past seven years, I have volunteered my time as a board member, webmaster, and creative director for the Scituate/Cohasset Youth Football and Cheerleading program (SciCoh). My youngest son was involved with the program from third grade until seventh grade. The following year, he joined his middle school team as an eighth-grader.
SciCoh baseball hat concept
SciCoh baseball hats
Detail shot of the embroidery
SciCoh visor
After seeing what a positive impact, the all-volunteer organization had on local boys and girls from grades second through eighth and getting to know the other parents involved; I decided to throw my hat into the ring.
Fleece beanie for 2010 Super Bowl winning teams
Wicking Shirt (2009)
Long-sleeve wicking shirt
SciCoh PJ bottoms
SciCoh hoodie (2010)
Field access passes for league playoff game (2010).
Over the past seven years, the board has worked with me in establishing a SciCoh Sharks brand demonstrated through a website, email campaigns, fundraising materials and apparel.
The SciCoh Sharks mascot mark was introduced in 2011.
New Sharks apparel introduced (2011).
Home page from early version of the website
Sales guide for selling ad space on the SciCoh website
Pink wrist bands as advertised on the website.
Pink wristbands sold to raise money and awareness for breast cancer research.
Web ad for photo day, another fundraising opportunity to help cover program costs.
Web ad for annual holiday apparel sale held at the SciCoh equipment shed.
Web ad encouraging sign-up (this is actually my son, Taggart).
Black & white print ad for the Cohasset 'Skippers' high school football program (2011).
For an organization with relatively high costs for equipment, field usage fees, transportation costs, paid referees, and other associated expenses, establishing a profitable apparel sales program was extremely necessary. It always gives me a warm feeling when I walk around town and see a young person wearing a SciCoh sweatshirt, T-shirt, baseball hat, or fleece beanie.
SciCoh Helmet graphics.
SciCoh uniform design (2012)
Special t-shirt with sales generated for helping local family in need (2014).
Poster for semi-annual fundraiser (2013).
Tickets for fundraising event (2013)
Poster for semi-annual fundraiser (2015).
The SciCoh website home page (2016).
As I prepare to leave the SciCoh board, I feel a bit melancholy, but I realize it is time to move on so others can take over. Enjoy!– Doug.