Identity system updates should not be made just for the sake of making a change. However, over time, as visual brand exploration widens the view, there is no longer an excuse for NOT documenting positive progress.
Read MoreNashoba Brooks School: Gladys Brooks Society Identity
From the "every project has an interesting war story department," EYMER BRAND Laboratories + Think Tank recently completed a visual identity project for Nashoba Brooks School.
Read MoreVisual Brand Demolition. Think First.
Building a highly visible and unique visual brand identity is not Rocket Surgery. With thoughtful, unselfish planning and execution, an organization's visual brand identity will soon reach a wider audience, communicate more clearly and increase sales.
Read MoreA Brick & Mortar People Magnet
From a pricing standpoint and taking into account the increased visibility, overall project costs were quite reasonable. We invite anyone interested in such a project to contact either Brad Warren of Warren Impact or myself. We would welcome the opportunity to discuss your project.
Read MoreAll Hail the Groton Zebras!
No one is entirely sure how the 'Zebras' nickname evolved, but the most convincing argument is that their black and white striped athletic uniforms provided the catalyst. Another nickname sarcastically thrown around by competitors and also based on the prison-like attire was "The Criminals." (Fortunately for Groton School, the Zebras moniker has stuck.)
Read MorePossible Eclipse of the "Inverted Jenny"
Inadvertently released in error, fifty EYMER BRAND Laboratories + Think Tank promotional stickers are currently circulating throughout the planet. The marred design contains a critical error and is causing significant embarrassment throughout the EYMER organization.
Read MoreBostonVoyager features the Town Wharf General Store
I've known Chris for many years before and after our working together at PARTNERS+Simons. I was fortunate enough to be hired by Chris to design the store's corporate identity which centers around a whale riding a bicycle.
David Meerman Scott, the "New Rules" Guy!
Our latest project involved updating his workbook and study sheets for David Meerman Scott's online course, New Marketing Mastery. The project moved as calmly as a runaway train, but because we know each other so well, there were very few creative snags or interruptions.
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