As a creative professional, there are times when the imagination begins to frazzle, divine intervention falters, and the idea generator stalls. During these occurrences, owning a back pocket full of inspirational magic beans can immediately pay off.
Read MoreBeach Bunny or Sea Snail?
This past spring, we developed an updated version of the SBA corporate mark for the 100th anniversary celebration. In addition, a series of vehicle graphics were designed to show various levels of giving. Unfortunately, our proposed donation level labels did not make the final cut. Sea Glass Society, Sea Snail Society, Hermit Crab Society and Starfish Society, beat out Big Kahuna, Beach Bunny and Beachcomber.
Read More#TBT: Reminents of The Woodard Group
In the mid-1980s, my wife, and partner, Selene Carlo-Eymer worked as a senior art director for The Woodard Group, a small yet high-powered marketing communications company located in Boston, Massachusetts and lead by Bruce Woodard.
Read MoreTESLA Design FAIL! (at least when it comes to the cap)
Also as a free service to Elon Musk and company, I have included my proposed TESLA baseball hat of the future. After all, when the rubber meets the road, it's all about the Brand Identity!
Read MoreThe Trump Pence logo train wreck.
But before we hang the logo's graphic designer out to dry, let's keep in mind that a logo design is often a group project – requiring the patience of Job, the wisdom of Solomon and the passive aggressive account management skills of Judas Iscariot (not always a bad thing).
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