As a creative professional, there are times when the imagination begins to frazzle, divine intervention falters, and the idea generator stalls. During these occurrences, owning a back pocket full of inspirational magic beans can immediately pay off.
Read MoreBeach Bunny or Sea Snail?
This past spring, we developed an updated version of the SBA corporate mark for the 100th anniversary celebration. In addition, a series of vehicle graphics were designed to show various levels of giving. Unfortunately, our proposed donation level labels did not make the final cut. Sea Glass Society, Sea Snail Society, Hermit Crab Society and Starfish Society, beat out Big Kahuna, Beach Bunny and Beachcomber.
Read MoreSend your marketing projects to Summer Camp!
Inside Secret: If there is a future project, now is the best time to start it. It will receive plenty of attention, and you are sure to get a lower-priced estimate!
Read MoreLocal Humor for Local Retailer
Since 2009, EYMER BRAND Laboratories + Think Tank has been responsible for marketing GOOD SPORT, Cohasset's locally-owned sporting goods retailer. So why is the owner, Austin Lyne one of my MVP clients? It is because he is willing to put up with my constant displays of unchecked silliness (a.k.a. free reign). Here are my Top 10 Marketing Graphics for GOOD SPORT.
Read MoreSciCoh: Branding a Youth Sports Team
Over the past seven years, the board has worked with me in establishing a SciCoh Sharks Brand demonstrated through a website, email campaigns, fundraising materials and apparel. It always gives me a warm feeling when I walk around town and see a young person wearing a SciCoh sweatshirt, T-shirt, baseball hat, or fleece beanie.
Read MoreFenway & The Big Red Triangle
If you have been lucky enough to watch a baseball game at Boston's Fenway Park, you were sure to notice the huge red triangle off in the distance and over right field.
Read MoreA Conroy Family Christmas (Card)
For many years, graphic designer, Tim Conroy has been an important piece of EYMER BRAND Laboratories + Think Tank team. Despite his calm and quiet demeanor, there is always something humorous bubbling away deep within his brain.
Read MorePraise for a Wayward Client
Sadly, this year the phone did not ring. It was around Thanksgiving that I inquired and learned that the WG marketing team had gone elsewhere and without me.
However, a couple of days ago I received an email directing me to their new online holiday greeting. Wow! It is cool! In fact, it is REALLY COOL
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