EYMER BRAND Laboratories + Think Tank

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TWEETING BLACKBEARD: 10 Swashbuckling Business Tips from the World’s Greatest Pirate

4. AGGRESSIVELY SEEK OUT NEW BUSINESS THROUGH CLEAR AND CONCISE NAVIGATION. 

Blackbeard did not just attack ships at will. He had developed precise maneuvers that produced guaranteed results while using as little deadly force as possible. The first step in his attack was determining the nationality of the target ship. Once it was discovered, Blackbeard’s crew would raise an identical flag on their vessel and approach the boat on their weak side, posing as fellow countrymen making a friendly sail bye. (Something familiar ships would do to pass along news and supplies to other ships.) 

TAKE AWAY:

“When you’re up to your neck in alligators, it’s hard to think about draining the swamp.” When swamped, it is often difficult to think about finding more business. Although it may be uncomfortable, this is when you need to be cranking in the sales front. 

Stressful is the day when you wake up and realize that there is no new business on the horizon.