We wish to congratulate our good friend and longtime client David Meerman Scott and his co-author daughter Reiko for reaching The Wall Street Journal’s Bestseller List!

Fanocracy, explains how the most powerful marketing force in the world isn’t social media, email blasts, search ads, or even those 15-second commercials before a YouTube video. 

It’s fandom.

Fanocracy means turning fans into customers and customers into fans. Fanocracy means an organization that puts the needs and wishes of fans ahead of every other priority. Applying the strategies in Fanocracy will make your company more likely to dominate your category and win business.

And beyond the financial benefits, a Fanocracy spreads more joy and inspiration to the world at large. 

For more information, click here.