In the marketing communications and advertising business, there are many times when a great idea is approved and now needs to be produced. Whenever I run into the situation, one of the first people that I call is Brad Warren, Jr. of Warren Impact. Whether it is a 7-foot pink dog or a fabricated Zamboni, Brad and his team know how to get it done.

Last year, we needed to contact Brad and googled his website to find his phone number. Immediately we discovered that we had just unearthed one of the most archaic/throwback websites (circa 1995) on the Internet. The intended content of our telephone conversation flipped on its side, and immediate "brand rescue" initiated.

Since then, EYMER BRAND Laboratories + Think Tank have not only updated the Warren Impact website, we have worked with the organization to develop several promotional and brand "reintroduction" pieces. In many of these marketing efforts, the company's mascot (since the early 1960s) is a character named Willie (learn more about this story) plays a central role.

Because the majority of Brad's clients are outside the box thinkers, we can loosen things up a bit and have some fun! – Doug.