Marketing Communications can be a difficult concept to sell during a New England summer when businesses shift into low gear and stakeholders head to the beach. A few years ago EYMER came up with this campaign where we encouraged clients to send their projects to summer camp, where they would be crafted while decision-makers were sun-worshiping on the Cape and Islands.

At the time, our firm was located in South Boston warehouse space that overlooked Boston Harbor and Logan Airport. These were fun times, although, for a company like ours, the summer slowdown often leads to a significant amount of worry and nail biting. Then autumn rolls around, and it's back to work!

Inside Secret: If there is a future project, now is the best time to start it. It will receive plenty of attention, and you are sure to get a lower-priced estimate! – Doug.