So if you're any normal wine-sipping American consumer, you surely understand the concept of ‘wine in a box’.

In place of the traditional glass bottle with the foil and cork, Boxed wine, consists of: a plastic bladder, a handy spigot, a decorative cardboard box. And let us not forget the bucket full of fermented grape juice.

When you are a high-volume motor oil distributor–like one of Chevron/Havoline’s xpress lube centers, emptying quart can, after quart can of motor oil makes very little sense–for many different reasons.

Voila! This is where Havoline’s new, PitPack product enters! Motor oil in a box!

So, the next time that you are sitting in the pits awaiting an engine fluid exchange, ask your technician to show you the PitPack.

Soon, you will be the big shot–when you tell them that you know the firm that designed the product mark (logo).

EYMER BRAND Laboratories + Think Tank!

Then you wonder–what will they be working on next?